Minutes of the

Marketing/Communications Committee

Eastern Connecticut Association of REALTORS^®

November 19, 2013

In attendance: Debra Chamberlain, Les Bray, John Bolduc, Quincy Clayton and Kathryn O’Leary.

Absent: Lea Borgne, Cathy Duprey and Marvin Elbaum.

Debra Chamberlain called the meeting to order at 1:00 P.M.

It was agreed to accept the minutes of the October 21, 2013 committee meeting.

It was agreed to have BrownBearCreative make the following revision to the YPN template:

• Using the front row as a guide: crop image from waist down
• Using the heads of the members as a guide: crop image from the trees down to the tops of the heads
• Have “ECAR…Your Access to Success” follow same layout style as the NAR YPN photo

It was agreed to have Quincy Clayton put together a video focusing on the dues billing. The video will address the following:

• Change in delivery of dues invoice
• Instructions on how to pay the dues invoice online
• Brief explanation of what your dues dollars get you

1. Dotloop/Online, fillable forms

2. Professional Connections

3. Lobbying

4. Public Facing Website

5. Market Statistics

It was agreed to request the 2014 Marketing/Communications Committee update their committee expectation to include social media

It was agreed to request the 2014 Marketing/Communications Committee include the following in their 2014 Action Plan:

• Evaluate how we communicate with the members and the public
• Assess how/what other successful Associations are doing to communicate.

It was agreed to cancel the December 17, 2013 committee meeting.

The meeting adjourned at 2:30 P.M.

Next meeting: January 21, 2014 at 9:30 A.M.

Respectfully submitted:

Kathryn O’Leary

Communication & Education Coordinator