Real Estate’s Public Image Surges


Americans are rating the real estate industry much more favorably, according to a new Gallup poll of more than 1,000 Americans. Forty-four percent of Americans now view the industry positively and 21 percent view it negatively, according to Gallup. That boosts real estate to a plus-23 rating, which is up from a minus-40 following the housing crash in 2008.

This year, restaurateurs and computer makers topped Gallup’s list of 25 industries, but real estate is showing a significant improvement in its public image, the survey showed. Gallup noted that other recent surveys that have shown many Americans now view real estate as the best long-term investment are helping to buoy the sector’s favorability.

“No industry’s reputation suffered more than the real estate sector’s during the financial calamities that began with the collapse of the housing bubble in 2006 and 2007,” Gallup notes in a release. “Year by year, however, this industry has managed to turn around the negative views of many Americans as housing prices have climbed past pre-crash levels. The public now holds an overall view of the sector that is the most positive since 2005.”